Deckers Outdoor Corporation HOKA — Segment gross margin decreased by 2.1% to 56.3% in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 0.4%, from 56.1% to 56.3%. This decline may warrant attention — for this metric, higher values are generally preferred.
An increasing margin indicates better pricing power or lower production costs, while a decreasing margin signals competitive pressure or rising input costs.
The ratio of HOKA gross profit to net sales, expressed as a percentage. It provides a normalized view of the brand's pro...
A key performance indicator (KPI) for all apparel and footwear companies to assess brand-level profitability.
deck_segment_hoka_segment_gross_margin| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q1 '26 | Q2 '26 | Q3 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | 13.7% | 13.7% | 13.7% | 13.7% | 14.4% | 14.4% | 14.4% | 14.4% | 59.4% | 58.5% | 56.1% | 57.7% | 57.5% | 56.3% |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +5.7% | +0.0% | +0.0% | +0.0% | +311.8% | -1.5% | -4.1% | +2.9% | -0.3% | -2.1% |
| YoY Change | — | — | — | — | +5.7% | +5.7% | +5.7% | +5.7% | +311.8% | +305.5% | +288.9% | -2.9% | -1.7% | +0.4% |