What is Deckers Outdoor Corporation's UGG — goodwill (note 1)?

Deckers Outdoor Corporation (DECK) reported UGG — goodwill (note 1) of $6.1M in Q1 2026.

What does UGG — goodwill (note 1) mean?

Represents the intangible asset value recorded when the UGG brand was acquired, reflecting the premium paid over the fair value of net identifiable assets. It captures the brand equity, customer loyalty, and market positioning inherent to the UGG business unit. This value is subject to periodic impairment testing to ensure it remains supported by the segment's future cash flows.

Deckers Outdoor Corporation DECK UGG — Goodwill (Note 1)

Similar metrics at other companies

HCKTGB — Goodwill

$13.9M+3.0%

FLUTU.S. — Goodwill

$826M0.0%

SUNBSpecialty — Goodwill

$1.11B+6.6%

LCUTU.S. Segment — Goodwill

$0—

SYYOther — Goodwill

$96M-48.9%

MTCHGoodwill

$2.34B+1.0%

Other financials

Income statement

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Revenue$1.1B+9.6%

Gross profit$644.6M+11.2%

Operating income$156.7M-9.9%

Net income$135.6M-10.5%

EPS (diluted)$0.98-2.0%

Balance sheet

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Cash & equivalents$1.9B+1.0%

Total debt$375.2M+35.5%

Total equity$2.5B-0.5%

Total assets$3.7B+3.3%

Cash flow

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Operating cash flow$95.8M—

CapEx$17.1M+3.9%

Free cash flow$78.8M—

Valuation

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Market cap$14.79B-5.7%

Enterprise value$13.26B-7.1%

P/E14.5×-1.4×

P/S2.7×-0.4×

Profitability

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Gross margin57.7%-0.2pp

Operating margin23.1%-0.6pp

Net margin18.7%-0.7pp

FCF margin20.1%-1.0pp

Returns & leverage

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Return on equity40.9%-1.0pp

Debt / equity0.2×0.0×

Current ratio3.5×-0.2×

Where this comes from

Reported directly by Deckers Outdoor Corporation in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: Deckers Outdoor Corporation’s 10-K, filed May 22, 2026, on SEC EDGAR. View the filing →

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What is Deckers Outdoor Corporation's UGG — goodwill (note 1)?: Deckers Outdoor Corporation (DECK) reported UGG — goodwill (note 1) of $6.1M in Q1 2026.
What does UGG — goodwill (note 1) mean?: Represents the intangible asset value recorded when the UGG brand was acquired, reflecting the premium paid over the fair value of net identifiable assets. It captures the brand equity, customer loyalty, and market positioning inherent to the UGG business unit. This value is subject to periodic impairment testing to ensure it remains supported by the segment's future cash flows.