Current Liabilities
Accrued Marketing and Advertising Expenses
eBay Accrued Marketing and Advertising Expenses increased by 60.6% to $363.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 50.6%, from $241.00M to $363.00M. Over 5 years (FY 2020 to FY 2025), Accrued Marketing and Advertising Expenses shows relatively stable performance with a 0.4% CAGR.
Analysis
StatementBalance Sheet Statement
SectionCurrent Liabilities
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2014
Last reportedQ1 2026
How to read this metric
An increase suggests higher planned or executed marketing activity, while a decrease may signal a reduction in promotional intensity.
Detailed definition
This represents liabilities for marketing and advertising services that have been incurred but not yet invoiced or paid....
Peer comparison
Common in consumer-facing industries; varies based on seasonal campaign cycles.
Metric ID:
accrued_marketing_advertisingHistorical Data
18 periods
| Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $172.00M | $194.00M | $236.00M | $208.00M | $229.00M | $214.00M | $199.00M | $188.00M | $181.00M | $201.00M | $209.00M | $230.00M | $222.00M | $241.00M | $222.00M | $258.00M | $226.00M | $363.00M |
| QoQ Change | — | +12.8% | +21.6% | -11.9% | +10.1% | -6.6% | -7.0% | -5.5% | -3.7% | +11.0% | +4.0% | +10.0% | -3.5% | +8.6% | -7.9% | +16.2% | -12.4% | +60.6% |
| YoY Change | — | — | — | — | +33.1% | +10.3% | -15.7% | -9.6% | -21.0% | -6.1% | +5.0% | +22.3% | +22.7% | +19.9% | +6.2% | +12.2% | +1.8% | +50.6% |
Range$172.00M – $363.00M
CAGR+19.2%
Avg YoY Growth+9.4%
Median YoY Growth+8.3%
Accrued Marketing and Advertising Expenses at Other Companies
Frequently Asked Questions
- What is eBay's accrued marketing and advertising expenses?
- eBay (EBAY) reported accrued marketing and advertising expenses of $363.00M in Q1 2026.
- How has eBay's accrued marketing and advertising expenses changed year-over-year?
- eBay's accrued marketing and advertising expenses increased by 50.6% year-over-year, from $241.00M to $363.00M.
- What is the long-term trend for eBay's accrued marketing and advertising expenses?
- Over 5 years (2020 to 2025), eBay's accrued marketing and advertising expenses has grown at a 0.4% compound annual growth rate (CAGR), from $221.00M to $226.00M.
- What does accrued marketing and advertising expenses mean?
- Unpaid expenses for marketing and advertising campaigns that have already been run.