FormFactor FORM Probe Cards — Marketing Expense

Other segment segments

Similar metrics at other companies

SGPReporting Segment — Marketing expense

$250.75K+389%

TERProduct Test — Selling And Marketing Expense

$13.11M+11.7%

KMBIPC — Research, Selling and General Expense

$168M-2.9%

PLReportable Segment — Sales and marketing

$15.43M-5.7%

SNReportable Segment — Advertising expenses and consumer insight initiatives

$102.6M+9.1%

LOGIReportable Segment — Marketing and selling

$204.42M+6.3%

Questions, answered.

What is FormFactor's probe cards — marketing expense?

FormFactor (FORM) reported probe cards — marketing expense of $1.62M in Q1 2026.

How has FormFactor's probe cards — marketing expense changed year-over-year?

FormFactor's probe cards — marketing expense increased by 2.7% year-over-year, from $1.58M to $1.62M.

What is the long-term trend for FormFactor's probe cards — marketing expense?

Over 3 years (2022 to 2025), FormFactor's probe cards — marketing expense has grown at a -3.6% compound annual growth rate (CAGR), from $7.25M to $6.49M.

What does probe cards — marketing expense mean?

Spending on advertising and brand building for the probe card segment.

How do you interpret probe cards — marketing expense?

Increased marketing spend is often used to support new product launches or enter new geographic markets.

How does probe cards — marketing expense compare across companies?

Often grouped with selling expenses in smaller firms; larger peers may break this out to show brand investment intensity.