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Advertising at other companies

Great Southern Bancorp logo
Great Southern BancorpGSBC
$372K+28.3%
Independent Bank Corporation logo
Independent Bank CorporationIBCP
$1.21M+40.5%
Southern Missouri Bancorp logo
Southern Missouri BancorpSMBC
$553K+4.3%
Columbia Financial, Inc. logo
Columbia Financial, Inc.CLBK
$648K+22.0%

Other financials

Income statement

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Revenue$45.1M+27.6%
Net income$18.6M+42.0%
EPS (diluted)$0.87+40.3%

Balance sheet

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Cash & equivalents$644.4M+42.4%
Total debt$11.5M+75.2%
Total equity$458.5M+12.8%
Total assets$5.0B+18.5%

Cash flow

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Operating cash flow$18.9M+22.3%
CapEx$168.0K+68.0%
Free cash flow$18.8M+22.0%

Valuation

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Market cap$1.01B+78.6%
Enterprise value$377.42M+215%
P/E15.1×+3.3×
P/S+1.8×

Profitability

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Net margin39.9%+3.7pp
FCF margin44.5%-5.5pp

Returns & leverage

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Return on equity15.5%+1.7pp
Debt / equity0.0×

Where this comes from

Reported directly by Five Star Bancorp in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Five Star Bancorp’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Five Star Bancorp's advertising?
Five Star Bancorp (FSBC) reported advertising of $744K in Q1 2026.
How has Five Star Bancorp's advertising changed year-over-year?
Five Star Bancorp's advertising increased by 42.5% year-over-year, from $522K to $744K.
What is the long-term trend for Five Star Bancorp's advertising?
Over 4 years (2021 to 2025), Five Star Bancorp's advertising has grown at a 25.0% compound annual growth rate (CAGR), from $1.3M to $3.18M.
What does advertising mean?
This metric measures the total expenditure on marketing, promotional campaigns, and brand-building activities. It reflects the bank's strategy for customer acquisition and deposit growth in a competitive market. Analyzing this expense helps investors evaluate the bank's commitment to growth versus its focus on cost control.