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Advertising at other companies

FDS
Fifth District BancorpFDSB
$47K+88.0%
Pathfinder Bancorp logo
Pathfinder BancorpPBHC
$89K-36.9%
Great Southern Bancorp logo
Great Southern BancorpGSBC
$836K+18.6%
Timberland Bancorp logo
Timberland BancorpTSBK
$202K+11.0%

Other financials

Income statement

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Revenue$48.0M+25.1%
Net income$19.4M+33.7%
EPS (diluted)$0.91+33.8%

Balance sheet

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Cash & equivalents$685.1M+41.6%
Total debt$11.3M+45.4%
Total equity$473.8M+13.7%
Total assets$5.4B+21.8%

Cash flow

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Operating cash flow$23.7M+33.1%
CapEx$441.0K+80.7%
Free cash flow$23.2M+32.4%

Valuation

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Market cap$1.13B+77.9%
Enterprise value$455.12M+187%
P/E15.7×+3.4×
P/S6.4×+1.8×

Profitability

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Net margin40.5%+3.6pp
FCF margin45.3%-3.2pp

Returns & leverage

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Return on equity16.2%+3.2pp
Debt / equity0.0×

Where this comes from

Reported directly by Five Star Bancorp in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Five Star Bancorp’s 10-Q, filed August 6, 2026.

Filed
Aug 6, 2026, 2:01 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001628280-26-054141
(in thousands, except per share amounts)Three Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Data processing and software1,7091,5083,2602,965
Federal Deposit Insurance Corporation (“FDIC”) insurance5854701,130925
Professional services9529181,8781,831
Advertising and promotional9598651,7031,387
Loan-related expenses304423551742
Other operating expenses2,8131,9753,9353,583
Total non-interest expense19,61615,72637,01030,771
Income before provision for income taxes26,08920,09951,12038,490

Item 1. Financial Statements (unaudited)

FAQ

What is Five Star Bancorp's advertising?
Five Star Bancorp (FSBC) reported advertising of $959K in Q2 2026.
How has Five Star Bancorp's advertising changed year-over-year?
Five Star Bancorp's advertising increased by 10.9% year-over-year, from $865K to $959K.
What is the long-term trend for Five Star Bancorp's advertising?
Over 4 years (2021 to 2025), Five Star Bancorp's advertising has grown at a 25.0% compound annual growth rate (CAGR), from $1.3M to $3.18M.
What does advertising mean?
This metric measures the total expenditure on marketing, promotional campaigns, and brand-building activities. It reflects the bank's strategy for customer acquisition and deposit growth in a competitive market. Analyzing this expense helps investors evaluate the bank's commitment to growth versus its focus on cost control.

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