Pathfinder Bancorp PBHC Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Pathfinder Bancorp in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Pathfinder Bancorp’s 10-Q, filed May 15, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Pathfinder Bancorp's advertising?
- Pathfinder Bancorp (PBHC) reported advertising of $89K in Q1 2026.
- How has Pathfinder Bancorp's advertising changed year-over-year?
- Pathfinder Bancorp's advertising decreased by 36.9% year-over-year, from $141K to $89K.
- What is the long-term trend for Pathfinder Bancorp's advertising?
- Over 4 years (2021 to 2025), Pathfinder Bancorp's advertising has grown at a -21.3% compound annual growth rate (CAGR), from $1.2M to $459K.
- What does advertising mean?
- This metric tracks the total expenditure on marketing, promotional campaigns, and brand awareness initiatives. It reflects the bank's strategy for customer acquisition, deposit gathering, and market share expansion. Investors use this to evaluate the bank's growth strategy and the cost-effectiveness of its marketing efforts in a competitive landscape.