Operating Expenses
Sales & Marketing
Fortinet Sales & Marketing increased by 1.1% to $636.30M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 17.2%, from $542.70M to $636.30M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 14.9% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $326.90M | $347.10M | $367.70M | $387.60M | $415.50M | $427.10M | $455.90M | $478.30M | $515.90M | $504.40M | $507.40M | $501.10M | $501.30M | $515.90M | $526.50M | $542.70M | $592.00M | $583.50M | $629.30M | $636.30M |
| QoQ Change | — | +6.2% | +5.9% | +5.4% | +7.2% | +2.8% | +6.7% | +4.9% | +7.9% | -2.2% | +0.6% | -1.2% | +0.0% | +2.9% | +2.1% | +3.1% | +9.1% | -1.4% | +7.8% | +1.1% |
| YoY Change | — | — | — | — | +27.1% | +23.0% | +24.0% | +23.4% | +24.2% | +18.1% | +11.3% | +4.8% | -2.8% | +2.3% | +3.8% | +8.3% | +18.1% | +13.1% | +19.5% | +17.2% |
Range$326.90M – $636.30M
CAGR+15.1%
Avg YoY Growth+14.7%
Median YoY Growth+17.7%
Current Streak2 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Fortinet's sales & marketing?
- Fortinet (FTNT) reported sales & marketing of $636.30M in Q1 2026.
- How has Fortinet's sales & marketing changed year-over-year?
- Fortinet's sales & marketing increased by 17.2% year-over-year, from $542.70M to $636.30M.
- What is the long-term trend for Fortinet's sales & marketing?
- Over 4 years (2021 to 2025), Fortinet's sales & marketing has grown at a 14.9% compound annual growth rate (CAGR), from $1.35B to $2.35B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.