Operating Expenses
Sales & Marketing
Cloudflare, Inc. Sales & Marketing increased by 8.1% to $271.60M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 26.9%, from $214.01M to $271.60M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 29.4% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $76.00M | $85.88M | $96.22M | $100.06M | $117.62M | $116.03M | $132.05M | $137.00M | $146.69M | $150.21M | $165.21M | $194.10M | $174.50M | $185.22M | $191.97M | $214.01M | $219.36M | $236.31M | $251.14M | $271.60M |
| QoQ Change | — | +13.0% | +12.0% | +4.0% | +17.6% | -1.4% | +13.8% | +3.7% | +7.1% | +2.4% | +10.0% | +17.5% | -10.1% | +6.1% | +3.6% | +11.5% | +2.5% | +7.7% | +6.3% | +8.1% |
| YoY Change | — | — | — | — | +54.8% | +35.1% | +37.2% | +36.9% | +24.7% | +29.5% | +25.1% | +41.7% | +19.0% | +23.3% | +16.2% | +10.3% | +25.7% | +27.6% | +30.8% | +26.9% |
Range$76.00M – $271.60M
CAGR+30.8%
Avg YoY Growth+29.0%
Median YoY Growth+27.2%
Current Streak7 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Cloudflare, Inc.'s sales & marketing?
- Cloudflare, Inc. (NET) reported sales & marketing of $271.60M in Q1 2026.
- How has Cloudflare, Inc.'s sales & marketing changed year-over-year?
- Cloudflare, Inc.'s sales & marketing increased by 26.9% year-over-year, from $214.01M to $271.60M.
- What is the long-term trend for Cloudflare, Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), Cloudflare, Inc.'s sales & marketing has grown at a 29.4% compound annual growth rate (CAGR), from $328.07M to $920.82M.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.