Discontinued — last reported Q2 '17
Higher values suggest a strong portfolio of proprietary assets that provide a competitive moat.
The net book value of identifiable intangible assets, such as patents, customer lists, or brand rights, held by the US s...
Standard metric for companies with strong brand portfolios; peers typically disclose this in intangible asset schedules.
gis_segment_us_intangible_assets_net_excluding_goodwill