Discontinued — last reported Q4 '25
General Mills Indefinitelived Intangible Assets Acquired remained flat by 0.0% to $80.00M in Q1 2025 compared to the prior quarter. Year-over-year, this metric grew by 141.3%, from $33.15M to $80.00M. Over 3 years (FY 2022 to FY 2025), Indefinitelived Intangible Assets Acquired shows a downward trend with a -4.7% CAGR.
High acquisition values suggest a strategy of buying established brands or intellectual property to drive market position.
The value of intangible assets with indefinite useful lives, such as trademarks or brand names, acquired through busines...
Common in consumer goods sectors where brand equity is a primary driver of value.
other_indefinitelived_intangible_assets_acquired| FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|
| Value | $370.00M | $3.80M | $132.60M | $320.00M |
| YoY Change | — | -99.0% | >999% | +141.3% |