Discontinued — last reported Q4 '25
Goodwill
Non-Current AssetsAlphabet Inc. Goodwill increased by 0.3% to $33.38B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 4.7%, from $31.89B to $33.38B. Over 5 years (FY 2020 to FY 2025), Goodwill shows an upward trend with a 9.5% CAGR.
Analysis
StatementBalance Sheet Statement
SectionNon-Current Assets
CategoryMarket Position
SignalContext dependent
VolatilityStable
First reportedQ4 2008
Last reportedQ4 2025
How to read this metric
High goodwill indicates an active M&A strategy; significant write-downs (impairment) signal that past acquisitions did not perform as expected.
Detailed definition
The premium paid during an acquisition over the fair market value of the acquired company's net tangible and intangible...
Peer comparison
High in companies like Microsoft or Salesforce that grow through large-scale acquisitions (e.g., LinkedIn, Activision).
Metric ID:
goodwillHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $22.41B | $22.62B | $22.96B | $23.01B | $23.95B | $28.83B | $28.96B | $28.99B | $29.21B | $29.15B | $29.20B | $29.18B | $29.19B | $31.94B | $31.89B | $32.17B | $32.34B | $33.27B | $33.38B |
| QoQ Change | — | +1.0% | +1.5% | +0.2% | +4.1% | +20.4% | +0.4% | +0.1% | +0.7% | -0.2% | +0.2% | -0.1% | +0.0% | +9.4% | -0.2% | +0.9% | +0.5% | +2.9% | +0.3% |
| YoY Change | — | — | — | — | +6.9% | +27.5% | +26.2% | +26.0% | +22.0% | +1.1% | +0.8% | +0.7% | -0.1% | +9.6% | +9.2% | +10.2% | +10.8% | +4.2% | +4.7% |
Range$22.41B – $33.38B
CAGR+9.3%
Avg YoY Growth+10.6%
Median YoY Growth+9.2%
Current Streak4 quarters growth
Business Segments
Loading segment data...
Goodwill at Other Companies
Frequently Asked Questions
- What is Alphabet Inc.'s goodwill?
- Alphabet Inc. (GOOG) reported goodwill of $33.38B in Q4 2025.
- How has Alphabet Inc.'s goodwill changed year-over-year?
- Alphabet Inc.'s goodwill increased by 4.7% year-over-year, from $31.89B to $33.38B.
- What is the long-term trend for Alphabet Inc.'s goodwill?
- Over 5 years (2020 to 2025), Alphabet Inc.'s goodwill has grown at a 9.5% compound annual growth rate (CAGR), from $21.18B to $33.38B.
- What does goodwill mean?
- The 'extra' money paid when buying another company, representing its brand and future potential.