Alphabet Inc. Google advertising — Revenue increased by 10.9% to $82.28B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 13.6%, from $72.46B to $82.28B. Over 4 years (FY 2021 to FY 2025), Google advertising — Revenue shows an upward trend with a 8.9% CAGR.
goog_segment_google_advertising_revenue_from_contract_with_customers| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $50.44B | $53.13B | $61.24B | $54.66B | $56.29B | $54.48B | $59.04B | $54.55B | $58.14B | $59.65B | $65.52B | $61.66B | $64.62B | $65.85B | $72.46B | $66.89B | $71.34B | $74.18B | $82.28B |
| QoQ Change | — | +5.3% | +15.3% | -10.7% | +3.0% | -3.2% | +8.4% | -7.6% | +6.6% | +2.6% | +9.8% | -5.9% | +4.8% | +1.9% | +10.0% | -7.7% | +6.7% | +4.0% | +10.9% |
| YoY Change | — | — | — | — | +11.6% | +2.5% | -3.6% | -0.2% | +3.3% | +9.5% | +11.0% | +13.0% | +11.1% | +10.4% | +10.6% | +8.5% | +10.4% | +12.6% | +13.6% |