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Alphabet Inc. GOOG Google advertising — Revenue

Other product segments

Google Search & other
$60.4B+19.1%
Google subscriptions, platforms, and devices
$12.38B+19.3%
YouTube ads
$9.88B+10.7%
Google Network
$6.97B-3.9%

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$163.74M+188%
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MSFTSearch Advertising — Revenue
$3.81B+8.7%

Other financials

Income statement

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Revenue$109.90B+21.8%
Gross profit$68.6B+27.4%
Operating income$39.7B+29.7%
Net income$62.6B+81.2%
EPS (diluted)$5.11+81.9%

Balance sheet

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Cash & equivalents$38.1B+63.6%
Total debt$97.9B+456%
Total equity$478.75B+38.7%
Total assets$703.92B+48.1%

Cash flow

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Operating cash flow$45.8B+26.7%
CapEx$35.7B+107%
Free cash flow$10.1B-46.6%

Valuation

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Market cap$4.18T+105%
Enterprise value$4.24T+109%
P/E26.1×+7.7×
P/S9.9×+4.2×

Profitability

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Gross margin60.4%+1.8pp
Operating margin32.7%0.0pp
Net margin37.9%+7.1pp
FCF margin15.2%-5.6pp

Returns & leverage

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Return on equity38.9%+4.1pp
Debt / equity0.2×+0.2×
Current ratio1.9×+0.2×

Where this comes from

Reported directly by Alphabet Inc. in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The official record: Alphabet Inc.’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Alphabet Inc.'s google advertising — revenue?
Alphabet Inc. (GOOG) reported google advertising — revenue of $77.25B in Q1 2026.
How has Alphabet Inc.'s google advertising — revenue changed year-over-year?
Alphabet Inc.'s google advertising — revenue increased by 15.5% year-over-year, from $66.89B to $77.25B.
What is the long-term trend for Alphabet Inc.'s google advertising — revenue?
Over 4 years (2021 to 2025), Alphabet Inc.'s google advertising — revenue has grown at a 8.9% compound annual growth rate (CAGR), from $209.5B to $294.69B.
What does google advertising — revenue mean?
This metric represents the total gross revenue generated from digital advertising services provided to customers across various platforms, including search, display, and video properties. It captures the primary inflow of funds from advertisers purchasing ad inventory or performance-based marketing solutions. This figure serves as the core indicator of the company's ability to monetize its user base and digital ecosystem through advertising demand.