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Alphabet Inc. GOOG Ratios & Valuation

FY'25FY'24FY'23FY'22
Profitability
Gross margin59.7%+1.5pp58.2%+1.6pp56.6%+1.2pp55.4%-1.6pp
Operating margin32%-0.1pp32.1%+4.7pp27.4%+1.0pp26.5%-4.1pp
Net margin32.8%+4.2pp28.6%+4.6pp24%+2.8pp21.2%-8.3pp
EBITDA margin37.3%+0.8pp36.5%+5.2pp31.3%+0.1pp31.2%-3.3pp
Free cash flow margin18.2%-2.6pp20.8%-1.8pp22.6%+1.4pp21.2%-4.8pp
Returns
Return on equity35.7%+2.8pp32.9%+5.6pp27.4%+3.7pp23.6%-8.4pp
Return on assets25.3%+1.8pp23.5%+4.3pp19.2%+2.7pp16.6%-5.8pp
Return on invested capital27.5%-3.5pp30.9%+3.5pp27.5%+2.2pp25.3%-3.6pp
Efficiency
Asset turnover0.8×-0.1×0.8×0.0×0.8×0.0×0.8×0.0×
Liquidity
Current ratio+0.2×1.8×-0.3×2.1×-0.3×2.4×-0.6×
Quick ratio+0.2×1.8×-0.3×2.1×-0.2×2.3×-0.6×
Cash ratio0.3×0.0×0.3×0.0×0.3×0.0×0.3×0.0×
Leverage
Debt-to-equity0.2×+0.1×0.1×0.0×0.1×0.0×0.1×0.0×
Debt-to-assets0.1×+0.1×0.1×0.0×0.0×0.0×
Net debt / EBITDA0.2×+0.2×+0.1×-0.1×0.0×-0.1×0.0×
Valuation
Market capitalization$3.79T+62.4%$2.33T+32.2%$1.76T+53.6%$1.15T-40.2%
Enterprise value$3.82T+63.7%$2.34T+32.9%$1.76T+53.7%$1.14T-40.3%
Price / earnings28.6×+5.4×23.3×-0.6×23.9×+4.8×19.1×-6.1×
Price / sales9.4×+2.7×6.7×+0.9×5.7×+1.7×4.1×-3.4×
Price / book9.1×+1.9×7.2×+0.9×6.2×+1.7×4.5×-3.1×
EV / EBITDA25.5×+7.2×18.3×0.0×18.3×+5.3×12.9×-8.6×
EV / sales9.5×+2.8×6.7×+1.0×5.7×+1.7×-3.4×
Free cash flow yield1.9%-1.2pp3.1%-0.8pp3.9%-1.3pp5.2%+1.7pp
Earnings yield3.5%-0.8pp4.3%+0.1pp4.2%-1.0pp5.2%+1.3pp
Dividend yield0.3%-0.1pp0.3%0%
PEG ratio0.9×+0.2×0.7×-0.4×

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Questions, answered.

What are Alphabet Inc.'s profit margins?
Alphabet Inc. (GOOG) runs a 60.4% gross margin and a 32.7% operating margin, with a 37.9% net margin.
Where do Alphabet Inc.'s ratios come from?
Every ratio is computed from Alphabet Inc.'s SEC filings — trailing-twelve-month flows over period-end balances. Valuation multiples combine those fundamentals with market data, recomputed each period. Switch between quarterly, annual, and TTM, or open any ratio for its full history and peer comparisons.