What is GoPro's gross margin?

GoPro (GPRO) reported gross margin of 29.3% in Q1 2026.

How has GoPro's gross margin changed year-over-year?

GoPro's gross margin decreased by 12.7% year-over-year, from 33.5% to 29.3%.

What is the long-term trend for GoPro's gross margin?

Over 5 years (2020 to 2025), GoPro's gross margin has grown at a -0.9% compound annual growth rate (CAGR), from 35.3% to 33.6%.

What does gross margin mean?

Gross profit (revenue minus cost of revenue) as a percentage of revenue, on a trailing-twelve-month basis. Measures how much of each sales dollar survives the direct cost of producing the goods or services sold.

GoPro GPRO Gross margin

Gross margin at other companies

GarminGRMN

59.1%+0.6pp

AMC Robotics Corporation AMCI

10.4%—

Gaia, Inc.GAIA

86.7%0.0pp

Life360, Inc.LIF

77.1%+0.8pp

ShutterstockSSTK

57.7%+0.1pp

Alphabet Inc.GOOGL

——

Other financials

Income statement

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Revenue$99.1M-26.2%

Gross profit$4.3M-90.0%

Operating income-$57.2M-26.6%

Net income-$80.8M-73.0%

EPS (diluted)-$0.50-66.7%

Balance sheet

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Cash & equivalents$25.2M-7.7%

Total debt$88.7M-39.4%

Total equity-$1.9M-102%

Total assets$381.4M-17.5%

Cash flow

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Operating cash flow-$36.6M+36.0%

CapEx$1.0M-20.1%

Free cash flow-$37.7M+35.6%

Valuation

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Market cap$124.56M-2.2%

Enterprise value$188.03M-19.1%

P/S0.2×0.0×

Profitability

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Operating margin-15.5%-1.8pp

Net margin-20.7%+3.8pp

FCF margin-11.3%—

Returns & leverage

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Return on equity-81.9%-20.3pp

Debt / equity1.4×0.0×

Current ratio0.6×-0.3×

Where this comes from

Calculated from GoPro’s reported figures.

gross profit/total revenue=29.3%

Based on trailing twelve months.

The official record: GoPro’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is GoPro's gross margin?: GoPro (GPRO) reported gross margin of 29.3% in Q1 2026.
How has GoPro's gross margin changed year-over-year?: GoPro's gross margin decreased by 12.7% year-over-year, from 33.5% to 29.3%.
What is the long-term trend for GoPro's gross margin?: Over 5 years (2020 to 2025), GoPro's gross margin has grown at a -0.9% compound annual growth rate (CAGR), from 35.3% to 33.6%.
What does gross margin mean?: Gross profit (revenue minus cost of revenue) as a percentage of revenue, on a trailing-twelve-month basis. Measures how much of each sales dollar survives the direct cost of producing the goods or services sold.