Deferred Revenue Related To Loyalty Program — Total
Hyatt Hotels Deferred Revenue Related To Loyalty Program — Total increased by 6.5% to $1.71B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 20.1%, from $1.42B to $1.71B. Over 4 years (FY 2021 to FY 2025), Deferred Revenue Related To Loyalty Program — Total shows an upward trend with a 17.7% CAGR.
Analysis
How to read this metric
An increase suggests higher customer engagement and a growing loyalty program, but also indicates a larger future service obligation. A decrease may signal lower program participation or a high rate of point redemption relative to new accruals.
Detailed definition
This metric represents the total liability recognized on the balance sheet for unredeemed loyalty points or awards earne...
Peer comparison
Comparable to 'Loyalty Program Liability' or 'Deferred Revenue from Customer Loyalty Programs' reported by major global hotel chains and travel companies.
h_segment_deferred_revenue_related_to_loyalty_program_totalHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $774M | $792M | $814M | $843M | $875M | $904M | $928M | $1.01B | $1.06B | $1.1B | $1.13B | $1.21B | $1.27B | $1.3B | $1.33B | $1.42B | $1.47B | $1.51B | $1.6B | $1.71B |
| QoQ Change | — | +2.3% | +2.8% | +3.6% | +3.8% | +3.3% | +2.7% | +8.8% | +5.1% | +3.7% | +2.6% | +7.4% | +4.3% | +2.9% | +2.3% | +6.8% | +3.2% | +2.9% | +6.1% | +6.5% |
| YoY Change | — | — | — | — | +13.0% | +14.1% | +14.0% | +19.8% | +21.4% | +21.8% | +21.8% | +20.2% | +19.2% | +18.3% | +18.0% | +17.2% | +16.0% | +16.0% | +20.3% | +20.1% |
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Frequently Asked Questions
- What is Hyatt Hotels's deferred revenue related to loyalty program — total?
- Hyatt Hotels (H) reported deferred revenue related to loyalty program — total of $1.71B in Q1 2026.
- How has Hyatt Hotels's deferred revenue related to loyalty program — total changed year-over-year?
- Hyatt Hotels's deferred revenue related to loyalty program — total increased by 20.1% year-over-year, from $1.42B to $1.71B.
- What is the long-term trend for Hyatt Hotels's deferred revenue related to loyalty program — total?
- Over 4 years (2021 to 2025), Hyatt Hotels's deferred revenue related to loyalty program — total has grown at a 17.7% compound annual growth rate (CAGR), from $3.13B to $6.01B.
- What does deferred revenue related to loyalty program — total mean?
- The total value of future hotel stays or services that customers have earned through loyalty points but have not yet redeemed.