Discontinued — last reported Q1 '18
Consolidation · Contra Revenues
Operating Segments — Contra Revenues
Analysis
StatementSegment
CategoryEfficiency
SignalLower is better
VolatilityStable
First reportedQ1 2017
Last reportedQ1 2018May 3, 2018
How to read this metric
Increasing contra revenues may signal higher promotional activity or increased costs associated with loyalty program redemptions.
Detailed definition
Contra revenues represent deductions from gross revenue, such as rebates, discounts, or loyalty program incentives provi...
Peer comparison
Common in hospitality and travel sectors where loyalty programs and promotional discounting are standard.
Metric ID:
h_segment_operating_segments_contra_revenuesSimilar Metrics at Other Companies
Frequently Asked Questions
- What does operating segments — contra revenues mean?
- Deductions from gross revenue such as discounts and rebates that reduce the total recognized income.