What is Hyatt Hotels's advertising costs?

Hyatt Hotels (H) reported advertising costs of $14.5M in Q4 2025.

How has Hyatt Hotels's advertising costs changed year-over-year?

Hyatt Hotels's advertising costs decreased by 13.4% year-over-year, from $16.75M to $14.5M.

What is the long-term trend for Hyatt Hotels's advertising costs?

Over 2 years (2023 to 2025), Hyatt Hotels's advertising costs has grown at a -7.0% compound annual growth rate (CAGR), from $67M to $58M.

Other

Advertising costs

Hyatt Hotels Advertising costs remained flat by 0.0% to $14.5M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 13.4%, from $16.75M to $14.5M. Over 2 years (FY 2023 to FY 2025), Advertising costs shows a downward trend with a -7.0% CAGR.

Analysis

StatementIncome Statement

SectionOther

First reportedQ1 2023

Last reportedQ4 2025Feb 13, 2026

Metric ID: other_advertising_expense

Historical Data

3 years

	FY'23	FY'24	FY'25
Value	$67M	$67M	$58M
YoY Change	—	+0.0%	-13.4%

Range$58M – $67M

CAGR-7.0%

Avg YoY Growth-6.7%

Median YoY Growth-6.7%

Advertising costs at Other Companies

Royal Caribbean GroupRCL View metric

Frequently Asked Questions

What is Hyatt Hotels's advertising costs?: Hyatt Hotels (H) reported advertising costs of $14.5M in Q4 2025.
How has Hyatt Hotels's advertising costs changed year-over-year?: Hyatt Hotels's advertising costs decreased by 13.4% year-over-year, from $16.75M to $14.5M.
What is the long-term trend for Hyatt Hotels's advertising costs?: Over 2 years (2023 to 2025), Hyatt Hotels's advertising costs has grown at a -7.0% compound annual growth rate (CAGR), from $67M to $58M.