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Hims & Hers Health HIMS Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by Hims & Hers Health in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Hims & Hers Health’s 10-Q, filed May 11, 2026.
- Filed
- May 11, 2026, 4:15 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001773751-26-000076
| Line item | Three Months Ended March 31, 2026 | 2025 |
|---|---|---|
| Cost of revenue | 211,317 | 155,321 |
| Gross profit | 396,787 | 430,689 |
| Operating expenses: | ||
| Marketing | 222,003 | 231,235 |
| Operations and support | 96,503 | 63,033 |
| Technology and development | 46,936 | 29,914 |
| General and administrative | 109,668 | 48,610 |
| Total operating expenses | 475,110 | 372,792 |
Item 1. Financial Statements
FAQ
- What is Hims & Hers Health's sales & marketing?
- Hims & Hers Health (HIMS) reported sales & marketing of $222M in Q1 2026.
- How has Hims & Hers Health's sales & marketing changed year-over-year?
- Hims & Hers Health's sales & marketing decreased by 4.0% year-over-year, from $231.24M to $222M.
- What is the long-term trend for Hims & Hers Health's sales & marketing?
- Over 4 years (2021 to 2025), Hims & Hers Health's sales & marketing has grown at a 61.3% compound annual growth rate (CAGR), from $135.9M to $919.3M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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