Operating Expenses
Sales & Marketing
International Business Machines Sales & Marketing remained flat by 0.0% to $282.25M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 3.8%, from $293.25M to $282.25M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows a downward trend with a -5.5% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ1 2026
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
5 years
| FY'21 | FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|---|
| Value | $1.41B | $1.33B | $1.24B | $1.17B | $1.13B |
| YoY Change | — | -5.9% | -7.0% | -5.2% | -3.8% |
Range$1.13B – $1.41B
CAGR-5.5%
Avg YoY Growth-5.4%
Median YoY Growth-5.5%
Current Streak4+ years decline
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is International Business Machines's sales & marketing?
- International Business Machines (IBM) reported sales & marketing of $282.25M in Q4 2025.
- How has International Business Machines's sales & marketing changed year-over-year?
- International Business Machines's sales & marketing decreased by 3.8% year-over-year, from $293.25M to $282.25M.
- What is the long-term trend for International Business Machines's sales & marketing?
- Over 4 years (2021 to 2025), International Business Machines's sales & marketing has grown at a -5.5% compound annual growth rate (CAGR), from $1.41B to $1.13B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.