Operating Expenses
Sales & Marketing
Palantir Technologies Inc. Sales & Marketing increased by 10.0% to $302.13M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 4.8%, from $288.30M to $302.13M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 14.5% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ1 2026
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $162.38M | $153.44M | $162.59M | $160.49M | $168.88M | $182.92M | $190.23M | $187.09M | $184.16M | $176.37M | $197.36M | $193.18M | $196.81M | $209.47M | $288.30M | $236.31M | $243.79M | $274.64M | $302.13M |
| QoQ Change | — | -5.5% | +6.0% | -1.3% | +5.2% | +8.3% | +4.0% | -1.7% | -1.6% | -4.2% | +11.9% | -2.1% | +1.9% | +6.4% | +37.6% | -18.0% | +3.2% | +12.7% | +10.0% |
| YoY Change | — | — | — | — | +4.0% | +19.2% | +17.0% | +16.6% | +9.1% | -3.6% | +3.7% | +3.3% | +6.9% | +18.8% | +46.1% | +22.3% | +23.9% | +31.1% | +4.8% |
Range$153.44M – $302.13M
CAGR+14.8%
Avg YoY Growth+14.9%
Median YoY Growth+16.6%
Current Streak3 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Palantir Technologies Inc.'s sales & marketing?
- Palantir Technologies Inc. (PLTR) reported sales & marketing of $302.13M in Q4 2025.
- How has Palantir Technologies Inc.'s sales & marketing changed year-over-year?
- Palantir Technologies Inc.'s sales & marketing increased by 4.8% year-over-year, from $288.30M to $302.13M.
- What is the long-term trend for Palantir Technologies Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), Palantir Technologies Inc.'s sales & marketing has grown at a 14.5% compound annual growth rate (CAGR), from $614.51M to $1.06B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.