Operating Expenses
Sales & Marketing
Palo Alto Networks, Inc. Sales & Marketing decreased by 1.1% to $820.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 13.9%, from $720.10M to $820.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 16.2% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ1 2026
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $448.00M | $489.80M | $505.90M | $528.80M | $543.60M | $570.60M | $615.00M | $625.50M | $639.50M | $664.00M | $660.50M | $673.00M | $718.70M | $742.30M | $720.10M | $758.30M | $792.50M | $829.30M | $820.00M |
| QoQ Change | — | +9.3% | +3.3% | +4.5% | +2.8% | +5.0% | +7.8% | +1.7% | +2.2% | +3.8% | -0.5% | +1.9% | +6.8% | +3.3% | -3.0% | +5.3% | +4.5% | +4.6% | -1.1% |
| YoY Change | — | — | — | — | +21.3% | +16.5% | +21.6% | +18.3% | +17.6% | +16.4% | +7.4% | +7.6% | +12.4% | +11.8% | +9.0% | +12.7% | +10.3% | +11.7% | +13.9% |
Range$448.00M – $829.30M
CAGR+14.4%
Avg YoY Growth+13.9%
Median YoY Growth+12.7%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Palo Alto Networks, Inc.'s sales & marketing?
- Palo Alto Networks, Inc. (PANW) reported sales & marketing of $820.00M in Q4 2025.
- How has Palo Alto Networks, Inc.'s sales & marketing changed year-over-year?
- Palo Alto Networks, Inc.'s sales & marketing increased by 13.9% year-over-year, from $720.10M to $820.00M.
- What is the long-term trend for Palo Alto Networks, Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), Palo Alto Networks, Inc.'s sales & marketing has grown at a 16.2% compound annual growth rate (CAGR), from $1.66B to $3.01B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.