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Ibotta IBTA Sales & Marketing
Sales & Marketing at other companies
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Where this comes from
Reported directly by Ibotta in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Ibotta’s 10-Q, filed May 6, 2026.
- Filed
- May 6, 2026, 5:18 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001628280-26-031458
| Line item | Three months ended March 31, 2026 | Three months ended March 31, 2025 |
|---|---|---|
| Cost of revenue | 19,450 | 17,092 |
| Gross profit | 63,033 | 67,482 |
| Operating expenses: | ||
| Sales and marketing | 34,048 | 29,858 |
| Research and development | 14,502 | 18,069 |
| General and administrative | 23,760 | 21,386 |
| Depreciation and amortization | 1,555 | 972 |
| Total operating expenses | 73,865 | 70,285 |
Item 1. Financial Statements
FAQ
- What is Ibotta's sales & marketing?
- Ibotta (IBTA) reported sales & marketing of $34.05M in Q1 2026.
- How has Ibotta's sales & marketing changed year-over-year?
- Ibotta's sales & marketing increased by 14.0% year-over-year, from $29.86M to $34.05M.
- What is the long-term trend for Ibotta's sales & marketing?
- Over 3 years (2022 to 2025), Ibotta's sales & marketing has grown at a 2.6% compound annual growth rate (CAGR), from $110.07M to $118.94M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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