What is Ibotta's sales & marketing?

Ibotta (IBTA) reported sales & marketing of $34.05M in Q1 2026.

How has Ibotta's sales & marketing changed year-over-year?

Ibotta's sales & marketing increased by 14.0% year-over-year, from $29.86M to $34.05M.

What is the long-term trend for Ibotta's sales & marketing?

Over 3 years (2022 to 2025), Ibotta's sales & marketing has grown at a 2.6% compound annual growth rate (CAGR), from $110.07M to $118.94M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Ibotta IBTA Sales & Marketing

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Other financials

Income statement

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Revenue$82.5M-2.5%

Gross profit$63.0M-6.6%

Operating income-$10.8M-286%

Net income-$10.3M-1,960%

EPS (diluted)-$0.43-2,250%

Balance sheet

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Cash & equivalents$164.6M-44.7%

Total debt$25.3M-1.1%

Total equity$249.0M-38.0%

Total assets$479.9M-24.9%

Cash flow

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Operating cash flow$30.4M+52.9%

CapEx$3.1M+62.0%

Free cash flow$27.3M+52.0%

Valuation

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Market cap$744.33M-23.3%

Enterprise value$605.06M-13.4%

P/S2.2×-0.4×

Profitability

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Gross margin78.4%-6.2pp

Operating margin-2.6%-5.1pp

Net margin22.9%+19.9pp

FCF margin24.8%-6.0pp

Returns & leverage

See full

Return on equity22.8%+16.9pp

Debt / equity0.1×0.0×

Current ratio1.8×-0.9×

Where this comes from

Reported directly by Ibotta in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Ibotta’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Ibotta's sales & marketing?: Ibotta (IBTA) reported sales & marketing of $34.05M in Q1 2026.
How has Ibotta's sales & marketing changed year-over-year?: Ibotta's sales & marketing increased by 14.0% year-over-year, from $29.86M to $34.05M.
What is the long-term trend for Ibotta's sales & marketing?: Over 3 years (2022 to 2025), Ibotta's sales & marketing has grown at a 2.6% compound annual growth rate (CAGR), from $110.07M to $118.94M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.