Discontinued — last reported Q3 '19
Business Segments · Sales and marketing
CAG — Sales and marketing
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2019
Last reportedQ3 2019
Rolls up toSales & Marketing
How to read this metric
Higher spending may signal aggressive growth strategies or new product launches, whereas a decrease may indicate a focus on margin expansion or a mature market position.
Detailed definition
This metric captures the expenditures related to promoting, advertising, and selling diagnostic solutions to veterinary...
Peer comparison
Comparable to Selling, General, and Administrative (SG&A) sales expenses in peer healthcare and diagnostic firms.
Metric ID:
idxx_segment_cag_sales_and_marketingSimilar Metrics at Other Companies
Frequently Asked Questions
- What does cag — sales and marketing mean?
- The total spending on activities intended to acquire new customers and retain existing ones within the Companion Animal Group segment.