Discontinued — last reported Q4 '19
Business Segments · Sales and marketing
CAG segment revenue — Sales and marketing
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2018
Last reportedQ4 2019
Rolls up toSales & Marketing
How to read this metric
An increase relative to revenue may signal higher competition or a strategic push for market expansion, while a decrease may indicate improved sales efficiency or reduced marketing investment.
Detailed definition
This represents the operating expenses incurred by the Companion Animal Group for advertising, sales force compensation,...
Peer comparison
Standard operating expense category for sales and marketing functions in public companies.
Metric ID:
idxx_segment_cag_segment_revenue_sales_and_marketingSimilar Metrics at Other Companies
Frequently Asked Questions
- What does cag segment revenue — sales and marketing mean?
- The costs associated with selling and promoting products and services within the pet diagnostic segment.