Imax IMAX Technology rentals — Marketing and Other
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Where this comes from
Reported directly by Imax in its filing.
Tagged under the XBRL concept imax:MarketingAndAdvertisingExpenseReversal.
The official record: Imax’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Imax's technology rentals — marketing and other?
- Imax (IMAX) reported technology rentals — marketing and other of $519K in Q1 2026.
- How has Imax's technology rentals — marketing and other changed year-over-year?
- Imax's technology rentals — marketing and other increased by 56.8% year-over-year, from $331K to $519K.
- What is the long-term trend for Imax's technology rentals — marketing and other?
- Over 2 years (2021 to 2025), Imax's technology rentals — marketing and other has grown at a 31.1% compound annual growth rate (CAGR), from $1.11M to $1.91M.
- What does technology rentals — marketing and other mean?
- This metric captures the discretionary spending on promotional activities, advertising, and miscellaneous operational support dedicated to the technology rental segment. It reflects the investment made to increase brand visibility and attract new clients to the company's specialized equipment offerings. Tracking this expenditure allows investors to gauge the company's commitment to market expansion and competitive positioning within the rental space.