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Summit Hotel Properties INN Reportable Segements — Sales and marketing
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Where this comes from
Reported directly by Summit Hotel Properties in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Summit Hotel Properties’s 10-K, filed February 25, 2026.
- Filed
- Feb 25, 2026, 4:36 PM EST
- Fiscal year
- FY2025
- Accession
- 0001497645-26-000015
| Line item | For the Years Ended December 31, 2025 | For the Years Ended December 31, 2024 | For the Years Ended December 31, 2023 |
|---|---|---|---|
| Total revenues | 729,472 | 731,783 | 736,127 |
| Lodging property expenses: | |||
| Room | 151,441 | 146,790 | 148,005 |
| Sales and marketing | 95,602 | 93,083 | 93,053 |
| Administrative and general | 58,191 | 57,678 | 58,269 |
| Property taxes, insurance and other | 54,691 | 54,116 | 55,167 |
| Food and beverage | 32,933 | 30,964 | 31,580 |
| Property operations & maintenance | 32,602 | 30,582 | 30,416 |
Item 16. Form 10-K Summary.
FAQ
- What is Summit Hotel Properties's reportable segements — sales and marketing?
- Summit Hotel Properties (INN) reported reportable segements — sales and marketing of $23.9M in Q4 2025.
- How has Summit Hotel Properties's reportable segements — sales and marketing changed year-over-year?
- Summit Hotel Properties's reportable segements — sales and marketing increased by 2.7% year-over-year, from $23.27M to $23.9M.
- What is the long-term trend for Summit Hotel Properties's reportable segements — sales and marketing?
- Over 3 years (2022 to 2025), Summit Hotel Properties's reportable segements — sales and marketing has grown at a 4.1% compound annual growth rate (CAGR), from $84.75M to $95.6M.
- What does reportable segements — sales and marketing mean?
- Reflects the costs incurred for advertising, promotional activities, and sales efforts dedicated to driving occupancy and revenue at the hotel properties. Monitoring this expense helps assess the efficiency of the company's customer acquisition strategy relative to top-line growth. It is a critical component of the overall cost structure for hospitality operations.
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