What is The Kraft Heinz Company's marketing and selling?

The Kraft Heinz Company (KHC) reported marketing and selling of $936.00M in Q1 2026.

How has The Kraft Heinz Company's marketing and selling changed year-over-year?

The Kraft Heinz Company's marketing and selling increased by 34.9% year-over-year, from $694.00M to $936.00M.

What is the long-term trend for The Kraft Heinz Company's marketing and selling?

Over 5 years (2020 to 2025), The Kraft Heinz Company's marketing and selling has grown at a -3.3% compound annual growth rate (CAGR), from $946.00M to $801.00M.

Non-Current Liabilities

Marketing and selling

The Kraft Heinz Company Marketing and selling increased by 16.9% to $936.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 34.9%, from $694.00M to $936.00M. Over 5 years (FY 2020 to FY 2025), Marketing and selling shows a downward trend with a -3.3% CAGR.

Analysis

StatementBalance Sheet Statement

SectionNon-Current Liabilities

First reportedQ4 2025

Last reportedQ1 2026

Metric ID: non_current_liabilities_accrued_marketing_costs_current

Historical Data

20 periods

	Q2 '21	Q3 '21	Q4 '21	Q1 '22	Q2 '22	Q3 '22	Q4 '22	Q1 '23	Q2 '23	Q3 '23	Q4 '23	Q1 '24	Q2 '24	Q3 '24	Q4 '24	Q1 '25	Q2 '25	Q3 '25	Q4 '25	Q1 '26
Value	$968.00M	$908.00M	$804.00M	$874.00M	$892.00M	$811.00M	$749.00M	$758.00M	$843.00M	$793.00M	$733.00M	$749.00M	$724.00M	$752.00M	$697.00M	$694.00M	$749.00M	$711.00M	$801.00M	$936.00M
QoQ Change	—	-6.2%	-11.5%	+8.7%	+2.1%	-9.1%	-7.6%	+1.2%	+11.2%	-5.9%	-7.6%	+2.2%	-3.3%	+3.9%	-7.3%	-0.4%	+7.9%	-5.1%	+12.7%	+16.9%
YoY Change	—	—	—	—	-7.9%	-10.7%	-6.8%	-13.3%	-5.5%	-2.2%	-2.1%	-1.2%	-14.1%	-5.2%	-4.9%	-7.3%	+3.5%	-5.5%	+14.9%	+34.9%

Range$694.00M – $968.00M

CAGR-0.7%

Avg YoY Growth-2.1%

Median YoY Growth-5.3%

Current Streak2 quarters growth

Frequently Asked Questions

What is The Kraft Heinz Company's marketing and selling?: The Kraft Heinz Company (KHC) reported marketing and selling of $936.00M in Q1 2026.
How has The Kraft Heinz Company's marketing and selling changed year-over-year?: The Kraft Heinz Company's marketing and selling increased by 34.9% year-over-year, from $694.00M to $936.00M.
What is the long-term trend for The Kraft Heinz Company's marketing and selling?: Over 5 years (2020 to 2025), The Kraft Heinz Company's marketing and selling has grown at a -3.3% compound annual growth rate (CAGR), from $946.00M to $801.00M.