Current Liabilities

Accrued Marketing and Advertising Expenses

Kimberly-Clark Accrued Marketing and Advertising Expenses decreased by 5.6% to $459.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 5.6%, from $486.00M to $459.00M. Over 5 years (FY 2020 to FY 2025), Accrued Marketing and Advertising Expenses shows relatively stable performance with a 0.7% CAGR.

Analysis

StatementBalance Sheet Statement
SectionCurrent Liabilities
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2014
Last reportedQ1 2026

How to read this metric

An increase suggests higher planned or executed marketing activity, while a decrease may signal a reduction in promotional intensity.

Detailed definition

This represents liabilities for marketing and advertising services that have been incurred but not yet invoiced or paid....

Peer comparison

Common in consumer-facing industries; varies based on seasonal campaign cycles.

Metric ID: accrued_marketing_advertising

Historical Data

5 periods
 Q4 '21Q4 '22Q4 '23Q4 '24Q4 '25
Value$434.00M$455.00M$524.00M$486.00M$459.00M
QoQ Change—+4.8%+15.2%-7.3%-5.6%
YoY Change—+4.8%+15.2%-7.3%-5.6%
Range$434.00M – $524.00M
CAGR+5.8%
Avg YoY Growth+1.8%
Median YoY Growth-0.4%
Current Streak2 quarters decline

Frequently Asked Questions

What is Kimberly-Clark's accrued marketing and advertising expenses?
Kimberly-Clark (KMB) reported accrued marketing and advertising expenses of $459.00M in Q4 2025.
How has Kimberly-Clark's accrued marketing and advertising expenses changed year-over-year?
Kimberly-Clark's accrued marketing and advertising expenses decreased by 5.6% year-over-year, from $486.00M to $459.00M.
What is the long-term trend for Kimberly-Clark's accrued marketing and advertising expenses?
Over 5 years (2020 to 2025), Kimberly-Clark's accrued marketing and advertising expenses has grown at a 0.7% compound annual growth rate (CAGR), from $443.00M to $459.00M.
What does accrued marketing and advertising expenses mean?
Unpaid expenses for marketing and advertising campaigns that have already been run.