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Advertising and promotion expenses

Name: Mattel Advertising and promotion expenses by Business Segments
Creator: OpenCapital
License: https://www.opencapital.sh/terms

Mattel·Business Segments·2 segments·Rolls up to Sales & Marketing

Breakdown

Segment	Q1 '25	Q2 '25	Q3 '25	Q4 '25	Q1 '26	Q2 '26
International	$31.61M	$44.18M	$62.87M	$138.36M	$44.4M	$66.76M
North America	$38.59M	$34.94M	$55.26M	$116.19M	$48.45M	$57.56M
Total	$70.2M	$79.12M	$118.14M	$254.54M	$92.85M	$124.32M

North AmericaView metric

InternationalView metric