What is Mattel's sales & marketing?

Mattel (MAT) reported sales & marketing of $92.85M in Q1 2026.

How has Mattel's sales & marketing changed year-over-year?

Mattel's sales & marketing increased by 32.3% year-over-year, from $70.2M to $92.85M.

What is the long-term trend for Mattel's sales & marketing?

Over 4 years (2021 to 2025), Mattel's sales & marketing has grown at a -1.1% compound annual growth rate (CAGR), from $545.67M to $522M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Mattel MAT Sales & Marketing

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Segments

By segment

See full

North America$48.45M+25.6%

International$44.4M+40.5%

Other financials

Income statement

See full

Revenue$862.2M+4.3%

Gross profit$386.8M-5.2%

Operating income-$102.7M-93.8%

Net income$61.0M+251%

EPS (diluted)$0.20+267%

Balance sheet

See full

Cash & equivalents$866.0M-30.4%

Total debt$2.7B-0.2%

Total equity$2.1B-1.1%

Total assets$6.3B+2.0%

Cash flow

See full

Operating cash flow-$22.9M-192%

CapEx$44.9M+116%

Free cash flow-$67.8M-1,799%

Valuation

See full

Market cap$4B-31.6%

Profitability

See full

Gross margin48%-3.0pp

Operating margin9.2%-3.3pp

Net margin9.3%-0.5pp

FCF margin7.6%-4.4pp

Returns & leverage

See full

Return on equity23.6%-1.9pp

Debt / equity1.3×0.0×

Current ratio2.1×-0.4×

Where this comes from

Reported directly by Mattel in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Mattel’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Mattel's sales & marketing?: Mattel (MAT) reported sales & marketing of $92.85M in Q1 2026.
How has Mattel's sales & marketing changed year-over-year?: Mattel's sales & marketing increased by 32.3% year-over-year, from $70.2M to $92.85M.
What is the long-term trend for Mattel's sales & marketing?: Over 4 years (2021 to 2025), Mattel's sales & marketing has grown at a -1.1% compound annual growth rate (CAGR), from $545.67M to $522M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.