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Mattel MAT Sales & Marketing
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Where this comes from
Reported directly by Mattel in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Mattel’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:18 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001628280-26-054347
| Line item | For the Three Months Ended / June 30,2026 | For the Three Months Ended / June 30,2025 | For the Six Months Ended / June 30,2026 | For the Six Months Ended / June 30,2025 |
|---|---|---|---|---|
| Net Sales | $1,125,326 | $1,018,562 | $1,987,497 | $1,845,191 |
| Cost of sales | 583,205 | 499,611 | 1,058,596 | 918,144 |
| Gross Profit | 542,121 | 518,951 | 928,901 | 927,047 |
| Advertising and promotion expenses | 124,316 | 79,124 | 217,169 | 149,322 |
| Other selling and administrative expenses | 406,932 | 361,328 | 803,540 | 752,206 |
| Operating Income (Loss) | 10,873 | 78,499 | (91,808) | 25,519 |
| Interest expense | 31,755 | 29,354 | 62,838 | 58,588 |
| Interest (income) | (7,036) | (12,365) | (17,688) | (28,317) |
Item 1. Financial Statements.
FAQ
- What is Mattel's sales & marketing?
- Mattel (MAT) reported sales & marketing of $124.32M in Q2 2026.
- How has Mattel's sales & marketing changed year-over-year?
- Mattel's sales & marketing increased by 57.1% year-over-year, from $79.12M to $124.32M.
- What is the long-term trend for Mattel's sales & marketing?
- Over 4 years (2021 to 2025), Mattel's sales & marketing has grown at a -1.1% compound annual growth rate (CAGR), from $545.67M to $522M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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