What is MediaAlpha's D&A?

MediaAlpha (MAX) reported D&A of $74K in Q1 2026.

How has MediaAlpha's D&A changed year-over-year?

MediaAlpha's D&A increased by 19.4% year-over-year, from $62K to $74K.

What is the long-term trend for MediaAlpha's D&A?

Over 4 years (2021 to 2025), MediaAlpha's D&A has grown at a -7.3% compound annual growth rate (CAGR), from $369K to $273K.

Total non-cash depreciation of tangible assets and amortization of intangible assets — the largest add-back to net income in the operating cash flow reconciliation.

MediaAlpha MAX D&A

D&A at other companies

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$5.89M-1.4%

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$4.19M-2.6%

EverQuoteEVER

$785K-35.7%

Slide Insurance Holdings, Inc. Common StockSLDE

$1.38M-54.5%

Root, Inc.ROOT

$3.1M+55.0%

American Coastal Insurance CorporationACIC

$861K-50.0%

Other financials

Income statement

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Revenue$310.0M+17.3%

Gross profit$46.7M+12.2%

Operating income$22.4M+19,188%

Net income$11.5M+689%

EPS (diluted)$0.21+625%

Balance sheet

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Cash & equivalents$26.1M-59.0%

Total debt$163.5M+2.0%

Total equity$1.9M-75.8%

Total assets$367.7M+53.2%

Cash flow

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Operating cash flow-$1.6M-107%

CapEx$42.0K-26.3%

Free cash flow-$1.6M-107%

Valuation

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Market cap$594.68M+0.1%

Enterprise value$732.14M+6.0%

P/E15.2×-22.4×

P/S0.5×-0.1×

Profitability

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Gross margin14.9%-1.2pp

Operating margin3.8%-0.2pp

Net margin3.4%+1.8pp

FCF margin7.8%+2.4pp

Returns & leverage

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Return on equity793.8%—

Debt / equity85.3×+65.1×

Current ratio1.5×-0.2×

Where this comes from

Reported directly by MediaAlpha in its filing.

Tagged under the XBRL concept us-gaap:Depreciation.

The official record: MediaAlpha’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is MediaAlpha's D&A?: MediaAlpha (MAX) reported D&A of $74K in Q1 2026.
How has MediaAlpha's D&A changed year-over-year?: MediaAlpha's D&A increased by 19.4% year-over-year, from $62K to $74K.
What is the long-term trend for MediaAlpha's D&A?: Over 4 years (2021 to 2025), MediaAlpha's D&A has grown at a -7.3% compound annual growth rate (CAGR), from $369K to $273K.
What does D&A mean?: Total non-cash depreciation of tangible assets and amortization of intangible assets — the largest add-back to net income in the operating cash flow reconciliation.