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MediaAlpha MAX Gross margin

Gross margin at other companies

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10.5%+0.7pp
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LendingTreeTREE
96.3%+0.2pp
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EverQuoteEVER
97.5%+1.1pp

Other financials

Income statement

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Revenue$310.0M+17.3%
Gross profit$46.7M+12.2%
Operating income$22.4M+19,188%
Net income$11.5M+689%
EPS (diluted)$0.21+625%

Balance sheet

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Cash & equivalents$26.1M-59.0%
Total debt$163.5M+2.0%
Total equity$1.9M-75.8%
Total assets$367.7M+53.2%

Cash flow

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Operating cash flow-$1.6M-107%
CapEx$42.0K-26.3%
Free cash flow-$1.6M-107%

Valuation

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Market cap$594.68M+0.1%
Enterprise value$732.14M+6.0%
P/E15.2×-22.4×
P/S0.5×-0.1×

Profitability

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Operating margin3.8%-0.2pp
Net margin3.4%+1.8pp
FCF margin7.8%+2.4pp

Returns & leverage

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Return on equity793.8%
Debt / equity85.3×+65.1×
Current ratio1.5×-0.2×

Where this comes from

Calculated from MediaAlpha’s reported figures.

Based on trailing twelve months.

The official record: MediaAlpha’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is MediaAlpha's gross margin?
MediaAlpha (MAX) reported gross margin of 14.9% in Q1 2026.
How has MediaAlpha's gross margin changed year-over-year?
MediaAlpha's gross margin decreased by 7.6% year-over-year, from 16.1% to 14.9%.
What is the long-term trend for MediaAlpha's gross margin?
Over 5 years (2020 to 2025), MediaAlpha's gross margin has grown at a 0.6% compound annual growth rate (CAGR), from 14.6% to 15%.
What does gross margin mean?
Gross profit (revenue minus cost of revenue) as a percentage of revenue, on a trailing-twelve-month basis. Measures how much of each sales dollar survives the direct cost of producing the goods or services sold.