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MediaAlpha MAX Goodwill
Goodwill at other companies
Other financials
Where this comes from
Reported directly by MediaAlpha in its filing.
Tagged under the XBRL concept us-gaap:Goodwill.
The source filing: MediaAlpha’s 10-Q, filed July 29, 2026.
- Filed
- Jul 29, 2026, 4:17 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001818383-26-000200
| Line item | June 30,2026 | December 31,2025 |
|---|---|---|
| Prepaid expenses and other current assets | 6,028 | 4,477 |
| Total current assets | 171,340 | 174,372 |
| Intangible assets, net | 2,635 | 3,590 |
| Goodwill | 47,739 | 47,739 |
| Deferred tax assets | 130,519 | 149,734 |
| Other assets | 7,583 | 8,396 |
| Total assets | $359,816 | $383,831 |
| Liabilities and stockholders' deficit |
Item 1. Financial Statements.
FAQ
- What is MediaAlpha's goodwill?
- MediaAlpha (MAX) reported goodwill of $47.74M in Q2 2026.
- How has MediaAlpha's goodwill changed year-over-year?
- MediaAlpha's goodwill decreased by 0.0% year-over-year, from $47.74M to $47.74M.
- What is the long-term trend for MediaAlpha's goodwill?
- Over 5 years (2020 to 2025), MediaAlpha's goodwill has grown at a 21.0% compound annual growth rate (CAGR), from $18.4M to $47.74M.
- What does goodwill mean?
- The excess of acquisition cost over the fair value of net identifiable assets acquired — representing brand value, customer relationships, and synergies from past M&A.
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