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MediaAlpha MAX Total costs & expenses

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Other financials

Income statement

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Revenue$316.9M+25.9%
Gross profit$45.2M+19.9%
Operating income$20.0M+200%
Net income$39.4M+310%
EPS (diluted)$0.65+297%

Balance sheet

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Cash & equivalents$23.7M-72.2%
Total debt$176.7M+11.8%
Total equity$28.4M+853%
Total assets$359.8M+44.3%

Cash flow

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Operating cash flow$42.6M+65.6%
CapEx$774.0K+342%
Free cash flow$41.8M+63.7%

Valuation

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Market cap$820.94M+53.9%
Enterprise value$973.9M+60.7%
P/E8.4×
P/S0.7×+0.2×

Profitability

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Gross margin14.7%-0.9pp
Operating margin6.9%+5.6pp
Net margin7.9%+7.4pp
FCF margin7.8%+2.4pp

Returns & leverage

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Return on equity793.8%
Debt / equity6.2×
Current ratio1.3×0.0×

Where this comes from

Reported directly by MediaAlpha in its filing.

Tagged under the XBRL concept us-gaap:CostsAndExpenses.

The source filing: MediaAlpha’s 10-Q, filed July 29, 2026.

Filed
Jul 29, 2026, 4:17 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001818383-26-000200
Line itemThree Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Product development6,0435,35311,49810,239
General and administrative14,00847,14827,55064,743
Write-off of intangible assets13,416
Total costs and operating expenses296,913271,664584,543535,857
Income (loss) from operations19,962(20,042)42,336(19,926)
Other (income), net(37,903)(695)(38,518)(1,151)
Interest expense2,7742,8705,2155,825
Total other (income) expense, net(35,129)2,175(33,303)4,674

Item 1. Financial Statements.

FAQ

What is MediaAlpha's total costs & expenses?
MediaAlpha (MAX) reported total costs & expenses of $296.91M in Q2 2026.
How has MediaAlpha's total costs & expenses changed year-over-year?
MediaAlpha's total costs & expenses increased by 9.3% year-over-year, from $271.66M to $296.91M.
What is the long-term trend for MediaAlpha's total costs & expenses?
Over 4 years (2021 to 2025), MediaAlpha's total costs & expenses has grown at a 14.1% compound annual growth rate (CAGR), from $643.13M to $1.09B.
What does total costs & expenses mean?
This metric aggregates all operating and non-operating costs incurred by the company to generate revenue and maintain business operations during a specific period. It encompasses cost of revenue, research and development, sales and marketing, and general administrative expenses. Analyzing this total provides a comprehensive view of the company's overall cost structure and operational efficiency relative to its top-line performance.

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