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MediaAlpha MAX Total Liabilities & Equity

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Other financials

Income statement

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Revenue$316.9M+25.9%
Gross profit$45.2M+19.9%
Operating income$20.0M+200%
Net income$39.4M+310%
EPS (diluted)$0.65+297%

Balance sheet

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Cash & equivalents$23.7M-72.2%
Total debt$176.7M+11.8%
Total equity$28.4M+853%
Total assets$359.8M+44.3%

Cash flow

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Operating cash flow$42.6M+65.6%
CapEx$774.0K+342%
Free cash flow$41.8M+63.7%

Valuation

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Market cap$820.94M+53.9%
Enterprise value$973.9M+60.7%
P/E8.4×
P/S0.7×+0.2×

Profitability

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Gross margin14.7%-0.9pp
Operating margin6.9%+5.6pp
Net margin7.9%+7.4pp
FCF margin7.8%+2.4pp

Returns & leverage

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Return on equity793.8%
Debt / equity6.2×
Current ratio1.3×0.0×

Where this comes from

Reported directly by MediaAlpha in its filing.

Tagged under the XBRL concept us-gaap:LiabilitiesAndStockholdersEquity.

The source filing: MediaAlpha’s 10-Q, filed July 29, 2026.

Filed
Jul 29, 2026, 4:17 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001818383-26-000200
Line itemJune 30,2026December 31,2025
Class B common stock, $0.01 par value - 100 million shares authorized; 8.3 million and 8.3 million shares issued and outstanding as of June 30, 2026 and December 31, 2025, respectively8383
Preferred stock, $0.01 par value - 50 million shares authorized; 0 shares issued and outstanding as of June 30, 2026 and December 31, 2025
Additional paid-in capital457,204483,825
Accumulated deficit(429,405)(480,310)
Total stockholders' equity attributable to MediaAlpha, Inc.$28,412$4,160
Non-controlling interests(33,360)(33,354)
Total stockholders' deficit$(4,948)$(29,194)
Total liabilities and stockholders' deficit$359,816$383,831

Item 1. Financial Statements.

FAQ

What is MediaAlpha's total liabilities & equity?
MediaAlpha (MAX) reported total liabilities & equity of $359.82M in Q2 2026.
How has MediaAlpha's total liabilities & equity changed year-over-year?
MediaAlpha's total liabilities & equity increased by 44.3% year-over-year, from $249.42M to $359.82M.
What is the long-term trend for MediaAlpha's total liabilities & equity?
Over 5 years (2020 to 2025), MediaAlpha's total liabilities & equity has grown at a 12.8% compound annual growth rate (CAGR), from $210.34M to $383.83M.
What does total liabilities & equity mean?
Total assets = total liabilities + total equity. This must always balance — a fundamental accounting identity.

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