Mondelez International North America — Goodwill decreased by 0.1% to $10.81B in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 0.0%, from $10.82B to $10.81B. Over 4 years (FY 2021 to FY 2025), North America — Goodwill shows relatively stable performance with a 1.7% CAGR.
An increase suggests recent acquisitions, while a decrease indicates potential impairment charges due to declining business performance.
This represents the excess of the purchase price over the fair value of identifiable net assets acquired in business com...
Common across large consumer packaged goods firms that grow through M&A; peers often report this as regional goodwill.
mdlz_segment_north_america_goodwill| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $10.12B | $10.11B | $10.11B | $10.15B | $10.13B | $11.10B | $10.89B | $10.89B | $10.89B | $10.86B | $10.87B | $10.86B | $10.85B | $10.86B | $10.82B | $10.82B | $10.86B | $10.82B | $10.82B | $10.81B |
| QoQ Change | — | -0.2% | +0.0% | +0.4% | -0.2% | +9.5% | -1.9% | +0.0% | -0.1% | -0.3% | +0.2% | -0.1% | -0.1% | +0.1% | -0.4% | -0.0% | +0.4% | -0.4% | +0.1% | -0.1% |
| YoY Change | — | — | — | — | +0.1% | +9.8% | +7.7% | +7.3% | +7.4% | -2.2% | -0.1% | -0.3% | -0.3% | +0.0% | -0.5% | -0.4% | +0.0% | -0.4% | +0.0% | -0.0% |