Mexico — Direct Contribution
Mercado Libre Mexico — Direct Contribution increased by 24.9% to $381.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 56.1%, from $244.00M to $381.00M. Over 4 years (FY 2021 to FY 2025), Mexico — Direct Contribution shows an upward trend with a 143.1% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
How to read this metric
An increase signifies improved regional profitability and successful monetization of the local user base, whereas a decrease indicates potential challenges in regional unit economics.
Detailed definition
This metric measures the profitability of a specific geographic segment by subtracting direct costs and expenses from th...
Peer comparison
Comparable to segment-level operating income or contribution margin metrics used by global e-commerce platforms.
meli_segment_mexico_direct_contributionHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | -3.3M | 6.7M | 20.5M | 36M | 65M | 81M | 103M | 127M | 179M | 167M | 141M | 224M | 194M | 192M | 244M | 217M | 268M | 305M | 381M |
| QoQ Change | — | +301.5% | +204.2% | +75.4% | +80.6% | +24.6% | +27.2% | +23.3% | +40.9% | -6.7% | -15.6% | +58.9% | -13.4% | -1.0% | +27.1% | -11.1% | +23.5% | +13.8% | +24.9% |
| YoY Change | — | — | — | — | >999% | >999% | +402.0% | +252.8% | +175.4% | +106.2% | +36.9% | +76.4% | +8.4% | +15.0% | +73.0% | -3.1% | +38.1% | +58.9% | +56.1% |
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Frequently Asked Questions
- What is Mercado Libre's mexico — direct contribution?
- Mercado Libre (MELI) reported mexico — direct contribution of $381.00M in Q4 2025.
- How has Mercado Libre's mexico — direct contribution changed year-over-year?
- Mercado Libre's mexico — direct contribution increased by 56.1% year-over-year, from $244.00M to $381.00M.
- What is the long-term trend for Mercado Libre's mexico — direct contribution?
- Over 4 years (2021 to 2025), Mercado Libre's mexico — direct contribution has grown at a 143.1% compound annual growth rate (CAGR), from $33.51M to $1.17B.
- What does mexico — direct contribution mean?
- The profit generated by a specific region after accounting for its direct operating costs.