Rocket Companies RKT Direct to Consumer — Contribution margin

Similar metrics at other companies

SHOODirect-to-Consumer — Operating income (loss)

-$1.58M+74.6%

NTGRConsumer — Segment Contribution Margin

-0.2%-0.1pp

PSK

PSKYDirect-to-Consumer — Adjusted EBITDA

$251M+330%

NTGRConsumer — Segment Contribution Income

-$126K+91.4%

SHOODirect-to-Consumer — Revenue

$206.01M+83.8%

SHOODirect-to-Consumer — Cost of sales (exclusive of depreciation and amortization)

$70.21M+57.1%

Questions, answered.

What is Rocket Companies's direct to consumer — contribution margin?

Rocket Companies (RKT) reported direct to consumer — contribution margin of $1.15B in Q1 2026.

How has Rocket Companies's direct to consumer — contribution margin changed year-over-year?

Rocket Companies's direct to consumer — contribution margin increased by 181.8% year-over-year, from $407M to $1.15B.

What is the long-term trend for Rocket Companies's direct to consumer — contribution margin?

Over 4 years (2021 to 2025), Rocket Companies's direct to consumer — contribution margin has grown at a -24.4% compound annual growth rate (CAGR), from $6.4B to $2.09B.

What does direct to consumer — contribution margin mean?

This metric represents the profitability of the direct-to-consumer segment after accounting for direct variable costs but before allocating corporate overhead. It serves as a primary indicator of the segment's ability to generate cash flow from its core lending activities. A strong contribution margin demonstrates the scalability of the digital lending platform and the effectiveness of the company's customer acquisition strategy.