Direct to Consumer — Contribution margin
Rocket Companies Direct to Consumer — Contribution margin increased by 35.0% to $1.15B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 182.0%, from $406.80M to $1.15B. Over 4 years (FY 2021 to FY 2025), Direct to Consumer — Contribution margin shows a downward trend with a -24.4% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
How to read this metric
A higher margin indicates better pricing power, lower acquisition costs, or superior operational efficiency in the lending process.
Detailed definition
This metric represents the profitability of the direct-to-consumer segment after accounting for direct variable costs bu...
Peer comparison
Similar to 'Segment Contribution Margin' or 'Operating Margin' used by fintech companies to measure the profitability of specific business lines.
rkt_segment_direct_to_consumer_contribution_marginHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.43B | $1.62B | $1.18B | $626.46M | $229.46M | $149.09M | $46.20M | $205.59M | $252.62M | $298.74M | $279.00M | $343.60M | $374.71M | $455.98M | $376.02M | $406.80M | $367.49M | $468.87M | $849.85M | $1.15B |
| QoQ Change | — | +13.0% | -27.2% | -46.9% | -63.4% | -35.0% | -69.0% | +345.0% | +22.9% | +18.3% | -6.6% | +23.2% | +9.1% | +21.7% | -17.5% | +8.2% | -9.7% | +27.6% | +81.3% | +35.0% |
| YoY Change | — | — | — | — | -84.0% | -90.8% | -96.1% | -67.2% | +10.1% | +100.4% | +503.9% | +67.1% | +48.3% | +52.6% | +34.8% | +18.4% | -1.9% | +2.8% | +126.0% | +182.0% |
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Frequently Asked Questions
- What is Rocket Companies's direct to consumer — contribution margin?
- Rocket Companies (RKT) reported direct to consumer — contribution margin of $1.15B in Q1 2026.
- How has Rocket Companies's direct to consumer — contribution margin changed year-over-year?
- Rocket Companies's direct to consumer — contribution margin increased by 182.0% year-over-year, from $406.80M to $1.15B.
- What is the long-term trend for Rocket Companies's direct to consumer — contribution margin?
- Over 4 years (2021 to 2025), Rocket Companies's direct to consumer — contribution margin has grown at a -24.4% compound annual growth rate (CAGR), from $6.40B to $2.09B.
- What does direct to consumer — contribution margin mean?
- The profit generated by the direct-to-consumer segment after subtracting direct variable costs from revenue.