Rocket Companies
Rocket Companies is a Detroit-based fintech enterprise that operates a vertically integrated ecosystem focused on homeownership, real estate, and personal finance. The company leverages an AI-powered platform to provide a seamless digital experience across mortgage origination, loan servicing, home search, and financial wellness. Its core value proposition centers on simplifying complex financial transactions through its widely recognized Rocket brand and extensive data insights.
Financials
Based on Q1 2026 filing
Revenue
View metricNet Income
View metricOperating Cash Flow
View metricFree Cash Flow
View metricEPS (Diluted)
View metricBusiness Segments
Direct to Consumer
primaryThis segment focuses on providing mortgage and financial services directly to clients through digital platforms and mortgage bankers. It utilizes performance marketing and brand campaigns to drive engagement with the Rocket ecosystem.
Rocket Mortgage, Rocket Money, Rocket Loans
Individual Homebuyers, Homeowners, Personal Loan Borrowers
Partner Network
majorThis segment leverages relationships with independent mortgage professionals, financial institutions, and consumer-focused companies to extend the company's reach. It includes wholesale, premier enterprise, and correspondent channels to facilitate mortgage originations.
Rocket Pro, Premier Enterprise Partner, Correspondent Lending
Independent Mortgage Professionals, Financial Institutions, Consumer-focused Enterprises
Segment Financials
Direct to Consumer — Other expenses
View metricDirect to Consumer — Marketing and advertising expenses
View metricDirect to Consumer — Interest Expense
View metricPartner Network — Interest Income
View metricPartner Network — Interest Expense
View metricPartner Network — Marketing and advertising expenses
View metricBusiness Overview
Competitive Position
Rocket is the nation's largest mortgage originator and servicer, distinguished by a high net client retention rate and a leading digital-first brand identity.
Geographies
United States, Canada
Customer Segments
Retail Consumers, Mortgage Brokers, Institutional Partners
Upstream Dependencies
Capital Markets, Warehouse Funding Facilities, Technology Infrastructure Providers, Credit Bureaus
Downstream Customers
Individual Homeowners, Real Estate Investors, GSEs (Fannie Mae, Freddie Mac), Ginnie Mae
Competitors & Partners
Competitors
SoFi Technologies, Inc.
SOFI
Fintech competitor in personal loans and digital financial services.
Wells Fargo & Company
WFC
Large financial institution offering mortgage and banking services.
Rithm Capital
RITM
Competitor in mortgage origination and servicing
JPMorgan Chase
JPM
Large financial institution with significant mortgage operations.
UWM Holdings
UWMC
Major competitor in the wholesale mortgage channel.
PennyMac Mortgage Investment Trust
PMT
Loan production competitor
Similar Companies
Coupang
CPNG
Truist Financial
TFC
Starwood Property Trust
STWD
Ellington Financial Inc.
EFC
TPG Mortgage Investment Trust
MITT
Granite Point Mortgage Trust
GPMT
Huntington Bancshares
HBAN
Chimera Investment Corp.
CIM
Intercontinental Exchange
ICE
Two Harbors Investment Corporation
TWO
Claros Mortgage Trust
CMTG
New York Mortgage Trust
ADAM
Roper Technologies, Inc.
ROP
D.R. Horton
DHI
Partners
Ginnie Mae
Government corporation that guarantees mortgage-backed securities.
Subsidiaries
Rocket Close
National title producer and settlement provider, formerly known as Amrock.
Rocket Money
Personal finance and financial wellness application.
Rocket Loans
Personal loan platform focusing on prime borrowers.
Rocket Companies FAQ
Common questions about Rocket Companies
Rocket Companies is a Detroit-based fintech enterprise that operates a vertically integrated ecosystem focused on homeownership, real estate, and personal finance. The company leverages an AI-powered platform to provide a seamless digital experience across mortgage origination, loan servicing, home search, and financial wellness. Its core value proposition centers on simplifying complex financial transactions through its widely recognized Rocket brand and extensive data insights.
Rocket Companies (RKT) has a market capitalization of $41.1B and trades on NYSE.
Rocket Companies generated $8.6B in trailing twelve-month revenue with net income of $161.4M, representing a net margin of 1.9%, with free cash flow of -$1.4B. These figures are based on the Q1 2026 filing.
Rocket Companies's key competitors include SoFi Technologies, Wells Fargo, Rithm Capital Corp., and others. These companies compete in similar markets and product categories.
Rocket Companies has approximately 14,700 employees.