What is M/I Homes's financial service — selling?

M/I Homes (MHO) reported financial service — selling of $0 in Q1 2026.

What does financial service — selling mean?

This represents the expenses incurred to market and sell financial products, such as mortgage loans and title insurance, to prospective home buyers. It reflects the investment required to convert homebuilding customers into financial services clients. High efficiency in this area suggests strong synergy between the homebuilding and financial service business units.

M/I Homes (MHO) Financial Service — Selling

Screener

Other geography segments

Southern Homebuilding

$33.78M+8.6%

Northern Homebuilding

$20.86M-1.5%

Corporate and Other

$701K+43.1%

Similar metrics at other companies

NAG

NAGEAnalytical Reference Standards and Services segment — Selling

$44K-58.9%

ABMAviation — Selling

$400K+33.3%

ABMEducation — Selling

$400K0.0%

CPAYOther — Selling

$4.73M+33.6%

ABMTechnical Solutions — Selling

$12.3M-5.4%

ABMB&I — Selling

$9.1M+1.1%

Other financials

Income statement

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Revenue$1.1B-8.5%

Gross profit$235.5M-17.8%

Net income$79.1M-34.8%

EPS (diluted)$0.12-97.3%

Balance sheet

See full

Cash & equivalents$735.9M-8.1%

Total debt$949.3M+1,537%

Total equity$3.2B+4.7%

Total assets$4.9B+2.4%

Cash flow

See full

Operating cash flow$36.8M-2.5%

CapEx$154.0K-88.5%

Free cash flow$135.6M+113%

Valuation

See full

Market cap$3.71B+8.6%

Enterprise value$3.03B+46.8%

P/E11.7×+5.0×

P/S0.9×+0.1×

Profitability

See full

Gross margin21.5%-4.0pp

Net margin7.4%-4.0pp

FCF margin5.4%—

Returns & leverage

See full

Return on equity10.1%-7.5pp

Debt / equity0.3×+0.3×

Where this comes from

Reported directly by M/I Homes in its filing.

Tagged under the XBRL concept us-gaap:SellingExpense.

The source filing: M/I Homes’s 10-Q, filed April 24, 2026.

Filed: Apr 24, 2026, 11:12 AM EDT
Fiscal quarter: Q1 FY2026
Calendar quarter: Q1 2026
Accession: 0000799292-26-000017

(In thousands)	Three Months Ended March 31, 2026	Three Months Ended March 31, 2025
Selling expense:
Northern homebuilding	$20,864	$21,190
Southern homebuilding	33,775	31,106
Financial services (a)	—	—
Segment selling expense	$54,639	$52,296
Corporate and unallocated selling expense	701	490
Total selling expense	$55,340	$52,786
Operating income:

Item 6. Exhibits [42](#i5b32b39a8529406f9be4b5921b543fe1_184)

FAQ

What is M/I Homes's financial service — selling?: M/I Homes (MHO) reported financial service — selling of $0 in Q1 2026.
What does financial service — selling mean?: This represents the expenses incurred to market and sell financial products, such as mortgage loans and title insurance, to prospective home buyers. It reflects the investment required to convert homebuilding customers into financial services clients. High efficiency in this area suggests strong synergy between the homebuilding and financial service business units.