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M/I Homes MHO Southern Homebuilding — Selling
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Where this comes from
Reported directly by M/I Homes in its filing.
Tagged under the XBRL concept us-gaap:SellingExpense.
The source filing: M/I Homes’s 10-Q, filed April 24, 2026.
- Filed
- Apr 24, 2026, 11:12 AM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0000799292-26-000017
| (In thousands) | Three Months Ended March 31, 2026 | Three Months Ended March 31, 2025 |
|---|---|---|
| Total general and administrative expense | $61,186 | $59,073 |
| Selling expense: | ||
| Northern homebuilding | $20,864 | $21,190 |
| Southern homebuilding | 33,775 | 31,106 |
| Financial services (a) | — | — |
| Segment selling expense | $54,639 | $52,296 |
| Corporate and unallocated selling expense | 701 | 490 |
| Total selling expense | $55,340 | $52,786 |
Item 6. Exhibits [42](#i5b32b39a8529406f9be4b5921b543fe1_184)
FAQ
- What is M/I Homes's southern homebuilding — selling?
- M/I Homes (MHO) reported southern homebuilding — selling of $33.78M in Q1 2026.
- How has M/I Homes's southern homebuilding — selling changed year-over-year?
- M/I Homes's southern homebuilding — selling increased by 8.6% year-over-year, from $31.11M to $33.78M.
- What is the long-term trend for M/I Homes's southern homebuilding — selling?
- Over 3 years (2022 to 2025), M/I Homes's southern homebuilding — selling has grown at a 10.9% compound annual growth rate (CAGR), from $109.7M to $149.46M.
- What does southern homebuilding — selling mean?
- Represents the costs incurred to market and sell residential properties within the Southern segment, including sales commissions, advertising, and model home expenses. This metric provides insight into the cost of customer acquisition and sales force productivity.
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