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M/I Homes MHO Southern Homebuilding — Selling

Other geography segments

Northern Homebuilding
$20.86M-1.5%
Corporate and Other
$701K+43.1%
Financial Service
$0—

Similar metrics at other companies

Meritage Homes logo
MTHHomebuilding Segment — Selling Expense
$79.47M-16.1%
KB Home logo
KBHHomebuilding — Selling, General and Administrative Expense
$131.04M-13.9%
NVR logo
NVRHome Building Segment — Cost of Product and Service Sold
$1.47B-19.7%
KB Home logo
KBHHomebuilding — Cost of Product and Service Sold
$908.03M-18.0%
Meritage Homes logo
MTHHomebuilding — Cost of Product and Service Sold
$923.65M-12.8%
Pultegroup logo
PHMHomebuilding — Selling, General and Administrative Expense
$96.26M-2.2%

Other financials

Income statement

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Revenue$920.7M-5.7%
Gross profit$202.6M-19.9%
Net income$67.8M-39.0%
EPS (diluted)$2.55-35.9%

Balance sheet

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Cash & equivalents$767.4M-1.2%
Total debt$54.9M-6.9%
Total equity$3.2B+6.2%
Total assets$4.8B+4.4%

Cash flow

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Operating cash flow$135.7M+109%
CapEx$154.0K-88.5%
Free cash flow$135.6M+113%

Valuation

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Market cap$3.8B+1.9%

Profitability

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Gross margin22.2%-4.2pp
Net margin8.2%-3.9pp
FCF margin5.4%—

Returns & leverage

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Return on equity11.6%-7.4pp
Debt / equity0×0.0×

Where this comes from

Reported directly by M/I Homes in its filing.

Tagged under the XBRL concept us-gaap:SellingExpense.

The official record: M/I Homes’s 10-Q, filed April 24, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is M/I Homes's southern homebuilding — selling?
M/I Homes (MHO) reported southern homebuilding — selling of $33.78M in Q1 2026.
How has M/I Homes's southern homebuilding — selling changed year-over-year?
M/I Homes's southern homebuilding — selling increased by 8.6% year-over-year, from $31.11M to $33.78M.
What is the long-term trend for M/I Homes's southern homebuilding — selling?
Over 3 years (2022 to 2025), M/I Homes's southern homebuilding — selling has grown at a 10.9% compound annual growth rate (CAGR), from $109.7M to $149.46M.
What does southern homebuilding — selling mean?
Represents the costs incurred to market and sell residential properties within the Southern segment, including sales commissions, advertising, and model home expenses. This metric provides insight into the cost of customer acquisition and sales force productivity.