Other
Advertising costs
3M Advertising costs remained flat by 0.0% to $58.25M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 7.9%, from $54M to $58.25M. Over 4 years (FY 2021 to FY 2025), Advertising costs shows a downward trend with a -8.1% CAGR.
Analysis
StatementIncome Statement
SectionOther
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2021
Last reportedQ4 2025Feb 3, 2026
How to read this metric
Increased spending may signal an aggressive growth strategy or a response to competitive pressure, while decreases may indicate cost-cutting or brand maturity.
Detailed definition
The total costs incurred for marketing, advertising, and promotional activities aimed at driving brand awareness and pro...
Peer comparison
Highly variable by industry; consumer-facing firms typically have much higher ratios of advertising to revenue than industrial firms.
Metric ID:
other_advertising_expenseHistorical Data
5 years
| FY'21 | FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|---|
| Value | $327M | $272M | $201M | $216M | $233M |
| YoY Change | — | -16.8% | -26.1% | +7.5% | +7.9% |
Range$201M – $327M
CAGR-8.1%
Avg YoY Growth-6.9%
Median YoY Growth-4.7%
Current Streak2 years growth
Advertising costs at Other Companies
Frequently Asked Questions
- What is 3M's advertising costs?
- 3M (MMM) reported advertising costs of $58.25M in Q4 2025.
- How has 3M's advertising costs changed year-over-year?
- 3M's advertising costs increased by 7.9% year-over-year, from $54M to $58.25M.
- What is the long-term trend for 3M's advertising costs?
- Over 4 years (2021 to 2025), 3M's advertising costs has grown at a -8.1% compound annual growth rate (CAGR), from $327M to $233M.
- What does advertising costs mean?
- Total money spent on advertising and marketing campaigns.