Selling And Marketing Expense
Breakdown
Segments
Monster Energy DrinksView metric
Strategic BrandsView metric
Alcohol BrandsView metric
All Other SegmentsView metric
| Segment | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|
| Monster Energy Drinks | $154.53M | $174.77M | $189.14M | $196.52M | $177.93M |
| Strategic Brands | $11.3M | $15.61M | $17.34M | $17.39M | $12.85M |
| Alcohol Brands | $6.34M | $6.46M | $7.98M | $5.67M | $4.2M |
| All Other Segments | $113K | $59K | $124K | $123K | $40K |
| Total | — | — | — | — | — |