Discontinued — last reported Q4 '25
Business Segments · Goodwill
E-Vapor — Goodwill
Altria Group E-Vapor — Goodwill decreased by 65.5% to $610M in Q4 2025 compared to the prior quarter. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
StatementSegment
CategoryCapital Allocation
SignalHigher is better
VolatilityStable
First reportedQ4 2024
Last reportedQ4 2025Feb 25, 2026
Rolls up toGoodwill
How to read this metric
A decrease often signals an impairment charge, indicating that the segment's future earnings potential has declined below original expectations.
Detailed definition
The excess of the purchase price over the fair value of identifiable net assets acquired in business combinations relate...
Peer comparison
Standard balance sheet item for companies that have grown through acquisitions in the consumer sector.
Metric ID:
mo_segment_e_vapor_goodwillHistorical Data
2 periods
| Q4 '24 | Q4 '25 | |
|---|---|---|
| Value | $1.77B | $610M |
| QoQ Change | — | -65.5% |
| YoY Change | — | -65.5% |
Range$610M – $1.77B
Avg YoY Growth-65.5%
Median YoY Growth-65.5%
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Frequently Asked Questions
- What is Altria Group's e-vapor — goodwill?
- Altria Group (MO) reported e-vapor — goodwill of $610M in Q4 2025.
- What does e-vapor — goodwill mean?
- The premium paid for acquiring e-vapor businesses above the value of their tangible assets.