Discontinued — last reported Q4 '15
Higher values indicate a strong portfolio of proprietary brands or intellectual property, while a declining trend may suggest asset amortization or potential impairment of specific intangible rights.
This metric measures the net carrying value of identifiable non-physical assets, such as trademarks, brand names, patent...
Companies with strong consumer brand portfolios typically show higher intangible asset balances compared to commodity-focused peers, reflecting the value of brand equity.
mo_segment_operating_segments_intangible_assets_net_excluding_goodwill