Marketing, administration and research costs
Altria Group Marketing, administration and research costs decreased by 23.6% to $550.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 6.5%, from $588.00M to $550.00M. Over 4 years (FY 2021 to FY 2025), Marketing, administration and research costs shows relatively stable performance with a 0.8% CAGR. This is a positive signal — lower values indicate better performance for this metric.
Analysis
How to read this metric
High spending may signal investment in future growth, whereas excessive spending relative to revenue may indicate administrative bloat.
Detailed definition
These are the operating expenses incurred to support the business, including marketing campaigns, administrative salarie...
Peer comparison
Comparable to SG&A (Selling, General, and Administrative) expenses at most public companies.
other_marketing_administrationand_research_costsHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $546.00M | $722.00M | $582.00M | $489.00M | $561.00M | $585.00M | $692.00M | $572.00M | $852.00M | $610.00M | $703.00M | $606.00M | $788.00M | $656.00M | $687.00M | $588.00M | $619.00M | $580.00M | $720.00M | $550.00M |
| QoQ Change | — | +32.2% | -19.4% | -16.0% | +14.7% | +4.3% | +18.3% | -17.3% | +49.0% | -28.4% | +15.2% | -13.8% | +30.0% | -16.8% | +4.7% | -14.4% | +5.3% | -6.3% | +24.1% | -23.6% |
| YoY Change | — | — | — | — | +2.7% | -19.0% | +18.9% | +17.0% | +51.9% | +4.3% | +1.6% | +5.9% | -7.5% | +7.5% | -2.3% | -3.0% | -21.4% | -11.6% | +4.8% | -6.5% |
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Frequently Asked Questions
- What is Altria Group's marketing, administration and research costs?
- Altria Group (MO) reported marketing, administration and research costs of $550.00M in Q1 2026.
- How has Altria Group's marketing, administration and research costs changed year-over-year?
- Altria Group's marketing, administration and research costs decreased by 6.5% year-over-year, from $588.00M to $550.00M.
- What is the long-term trend for Altria Group's marketing, administration and research costs?
- Over 4 years (2021 to 2025), Altria Group's marketing, administration and research costs has grown at a 0.8% compound annual growth rate (CAGR), from $2.43B to $2.51B.
- What does marketing, administration and research costs mean?
- The overhead costs for running the business, including marketing, administration, and research.