What is Natera, Inc.'s accrued marketing and advertising expenses?

Natera, Inc. (NTRA) reported accrued marketing and advertising expenses of $27.62M in Q1 2026.

What does accrued marketing and advertising expenses mean?

Unpaid expenses for marketing and advertising campaigns that have already been run.

Natera, Inc. Accrued Marketing and Advertising Expenses increased by 36.6% to $27.62M in Q1 2026 compared to the prior quarter.

StatementBalance Sheet Statement

SectionCurrent Liabilities

CategoryEfficiency

SignalContext dependent

VolatilityModerate

First reportedQ4 2014

Last reportedQ1 2026

An increase suggests higher planned or executed marketing activity, while a decrease may signal a reduction in promotional intensity.

This represents liabilities for marketing and advertising services that have been incurred but not yet invoiced or paid....

Common in consumer-facing industries; varies based on seasonal campaign cycles.

Metric ID: accrued_marketing_advertising

2 periods

	Q4 '25	Q1 '26
Value	$20.22M	$27.62M
QoQ Change	—	+36.6%

Range$20.22M – $27.62M

What is Natera, Inc.'s accrued marketing and advertising expenses?: Natera, Inc. (NTRA) reported accrued marketing and advertising expenses of $27.62M in Q1 2026.
What does accrued marketing and advertising expenses mean?: Unpaid expenses for marketing and advertising campaigns that have already been run.