Operating Expenses

Sales & Marketing

Our Bond, Inc. Sales & Marketing increased by 1087.7% to $3.29M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 1087.7%, from $277.00K to $3.29M.

Analysis

StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ1 2026

How to read this metric

An increase may signal aggressive growth strategies or higher customer acquisition costs, while a decrease could indicate cost-cutting or a shift toward organic growth.

Detailed definition

Represents the total costs incurred to acquire new customers and promote brand awareness through advertising, promotiona...

Peer comparison

Standard across financial services; peers often report this as 'Marketing and Business Development' or 'Advertising and Promotion'.

Metric ID: selling_and_marketing

Historical Data

6 periods
 Q1 '24Q2 '24Q3 '24Q4 '24Q1 '25Q1 '26
Value$354.25K$354.25K$354.25K$354.25K$277.00K$3.29M
QoQ Change+0.0%+0.0%+0.0%-21.8%>999%
YoY Change-21.8%>999%
Range$277.00K$3.29M
CAGR+494.7%
Avg YoY Growth+533.0%
Median YoY Growth+533.0%

Frequently Asked Questions

What is Our Bond, Inc. 's sales & marketing?
Our Bond, Inc. (OBAI) reported sales & marketing of $3.29M in Q1 2026.
How has Our Bond, Inc. 's sales & marketing changed year-over-year?
Our Bond, Inc. 's sales & marketing increased by 1087.7% year-over-year, from $277.00K to $3.29M.
What does sales & marketing mean?
The total amount spent on advertising, marketing, and sales activities to acquire and retain customers.