Experiential & Other — Revenue
Omnicom Group Experiential & Other — Revenue increased by 156.5% to $922.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 66.9%, from $552.30M to $922.00M. Over 3 years (FY 2021 to FY 2025), Experiential & Other — Revenue shows an upward trend with a 33.0% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
How to read this metric
An increase suggests growing client demand for physical brand engagement and event-based marketing, while a decrease may indicate budget shifts toward digital-only advertising or reduced corporate event spending.
Detailed definition
This metric represents the total revenue generated from experiential marketing, event production, and specialized commun...
Peer comparison
Peers in the advertising and communications holding company space typically report this under 'Specialized Communications' or 'Experiential Marketing' segments, with performance often tied to global corporate event cycles.
omc_segment_experiential_other_revenueHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $134.00M | $134.00M | $134.00M | $120.60M | $223.30M | $147.80M | $164.40M | $133.30M | $189.80M | $155.70M | $182.40M | $174.30M | $207.00M | $552.30M | $196.80M | $152.20M | $359.50M | $922.00M |
| QoQ Change | — | +0.0% | +0.0% | -10.0% | +85.2% | -33.8% | +11.2% | -18.9% | +42.4% | -18.0% | +17.1% | -4.4% | +18.8% | +166.8% | -64.4% | -22.7% | +136.2% | +156.5% |
| YoY Change | — | — | — | -10.0% | +66.6% | — | — | +10.5% | -15.0% | +5.3% | +10.9% | +30.8% | +9.1% | +254.7% | +7.9% | -12.7% | +73.7% | +66.9% |
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Frequently Asked Questions
- What is Omnicom Group's experiential & other — revenue?
- Omnicom Group (OMC) reported experiential & other — revenue of $922.00M in Q1 2026.
- How has Omnicom Group's experiential & other — revenue changed year-over-year?
- Omnicom Group's experiential & other — revenue increased by 66.9% year-over-year, from $552.30M to $922.00M.
- What is the long-term trend for Omnicom Group's experiential & other — revenue?
- Over 3 years (2021 to 2025), Omnicom Group's experiential & other — revenue has grown at a 33.0% compound annual growth rate (CAGR), from $536.00M to $1.26B.
- What does experiential & other — revenue mean?
- Revenue earned from live events, brand activations, and specialized marketing services.