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Pineapple Financial

PAPL

Pineapple Financial is a Canadian mortgage technology and brokerage firm that provides data-driven systems and cloud-based tools to mortgage agents, brokers, and consumers.

Market cap
$29.31M-73.9%

Earnings

Next report

Date not yet announced

Competitors

Profile

Pineapple Financial is a Canadian mortgage technology and brokerage firm that provides data-driven systems and cloud-based tools to mortgage agents, brokers, and consumers. The company operates a proprietary platform that streamlines the mortgage lifecycle from lead intake to funded-deal analytics while offering back-office and pre-underwriting support. Its value proposition centers on replacing traditional, labor-intensive brokerage models with automated, high-efficiency digital workflows.

Competitive position

A digital-first challenger in the Canadian mortgage market leveraging proprietary automation to compete with traditional high-touch brokerage networks.

GeographiesCanada
Customer segmentsRetail Consumers, Financial Professionals, Small and Medium Enterprises
Business modelB2B SaaS, Commission-based, Marketplace, White-label
SuppliersCloud Infrastructure Providers, Credit Bureaus (Equifax), Digital Signature Services (OneSpan), Mortgage Connectivity Platforms (Filogix), Insurance Carriers (Industrial Alliance)
CustomersHomebuyers, Real Estate Investors, Commercial Property Owners, Independent Mortgage Brokerages
CountryCanada
Listed2023
Employees55.0
CEOShubha-Jeet Dasgupta
FilingsSEC EDGAR

FAQ

What is Pineapple Financial's market cap?
Pineapple Financial (PAPL) has a market capitalization of $29.3M and trades on AMEX.
Who are Pineapple Financial's competitors?
Pineapple Financial's key competitors include PennyMac Financial Services, Inc. Common Stock, Rocket Companies, Inc., Banner Corp., and others. These companies compete in similar markets and product categories.
Who does Pineapple Financial partner with?
Pineapple Financial's notable partners include Bank of Nova Scotia, Toronto-Dominion Bank, Bank of Montreal, and others.
What subsidiaries does Pineapple Financial have?
Pineapple Financial's subsidiaries include Pineapple Insurance Inc., Pineapple National Inc..
Where is Pineapple Financial headquartered?
Pineapple Financial is headquartered in Canada and employs approximately 55 people. It has been publicly traded since 2023.